The Art of Schmooze!

Did you know that most restaurant and hotel owners ignore more than a half a million dollars of free press every year?

Did you know it only takes one visit by a reporter to generate a buzz about your hotel or restaurant?

Did you know that one positive media article is worth five times what you would pay in advertising?

All it takes to bring your chefs, hotels, cuisine and exceptional atmosphere to the much sought-after “media table” is one phone call… and Judi Gallagher can show you how in The Art of the Schmooze!

This is not another PR lecture on the do’s and don’ts of media relations. This is an inside look at exactly what newspapers, editors, reporters, social media mavens, and critics are looking for, and you’re hearing it firsthand from someone who has walked the walk, and lived to tell about it.

Judi Gallagher takes a unique approach to media training because she’s not another PR exec, she’s one of you!

With more than 25 years of experience as a professional chef,

Judi’s done it all and then some, including:

  • 10 years of on-air television experience
  • Culinary Director for ABC 7 News
  • Host of  the Suncoast Cuisine talk show
  • Adjunct professor, University of South Florida School of Hospitality
  • Respected Food & Wine editor for several local and national publications
  • Former restaurant owner
  • Former owner, “Just Desserts”

Judi has seen it all in her more than 25 years as a professional chef, speaker, motivator, and all-around foodie extraordinaire! Judi has represented such world-renowned restaurants as Roy’s Hawaiian Fusion Cuisine, Fleming’s Prime Steakhouse & Wine Bar, Primum Familiae Vini, Beach Bistro, Bonefish Grill, Carrabbas Italian Market, and many more. Judi has single-handedly transformed these fine establishments from just another restaurant competing for attention to the most talked-about, written about, and buzzed-about eateries in town.

The culinary talents of your chefs or the accommodating nature of your hotel managers are certainly unparalleled, but let’s be honest, you didn’t hire them for their media savvy! Most people
have little knowledge of how to showcase their talents for the media. In Judi’s “The Art of the Schmooze,” she shows you how to take your establishment from back-page ad to front-page headline with such topics as:

One-on-one TV interview role-playing

  • Grassroots Marketing 101
  • How to pitch a story
  • How to maximize media exposure
  • Wine and dine the media
  • The key to editorial glam
  • Turning editorials into profit
  • Communicating a message effectively